The attorney of you dreams is real…and she’s mexican
I’m Fernanda Hinojosa, an attorney from the future, where lawyers don’t wear suits, innovation comes first. I’m a no-nonsense intellectual property and tech transactions lawyer who gets sh*t done.
Let’s protect your creative genius and move your startup forward.
Attorney’s Blood. Entrepreneur’s Mind. Artist’s Soul.
I’m not just another IP and tech transactions attorney, I care deeply about my clients’ intangible assets and the transactions that shape their success in the fast-moving startup world. I understand how strategically protected assets can set a startup apart in a saturated market.
With nearly a decade of experience across big law, boutique firms, my own practice and in-house counsel roles, I’ve seen and experienced every facet of a lawyer’s journey. That background gives me a unique perspective on how every player in the ecosystem thinks, and how to navigate their priorities to get s** done. I move fast, and I rarely say no.
I’ve been very lucky to work with great players seeking to innovate such as Mercedes-Benz, Sotheby’s, CAA, Serotonin, Mojito, Helium Network, BioBlanks, Franklin, ATTY Financial, Atrium, Faves. I love working with founders, specially the rule-breakers that want to change the world.
Servicios
I help you build a holistic strategy to not only protect your IP but also monetize it. I handle your everyday transactions and make sure your deals move forward and smoothly (while still protecting you) so your business can grow without constant worry about what the future might bring.
Leave the legal work to me and stay focused on your business, because your startup’s life depends on you.
I dive deep to understand your business inside and out, so I can fight (literally and figuratively) for what’s yours.
Create
Secure &
Protect
Identify, Catalog & Protect IP Assets
Confirm Ownership & Secure Registrations (Trademarks, Copyrights, and Open-Source Licensing)
Strengthen & Enforce IP Rights (Trademark, Copyright, and Patent Strategies)
U.S. & International Trademark Registration & Portfolio Management
Comprehensive IP Audits (What’s the status of your IP)
Terms of Service and Privacy Policy Compliance
Strategic & Innovative IP Advisory
Strategize
& Grow
d
Monetize & Maximize IP Assets
Develop Licensing, Partnership & Commercialization Agreements
Leverage Existing IP for Brand Growth & Derivative Works
Comprehensive Intellectual Property Strategy
Marketing & Branding Guidelines Aligned with IP Strategy
Contract Review & IP Risk Mitigation
Tech Transactions (negotiation, drafting and management of deals)
Enforcement
& Litigation
D
Identify & Halt IP Infringement
Draft & Enforce Cease-and-Desist Letters
Enforce Copyright & Trademark Rights
Respond to USPTO Office Actions
Handle TTAB Proceedings & Disputes
Maintain & Protect IP Rights
Domain Dispute Resolution & Enforcement
Copyright & Trademark Infringement Claims
Safeguard Employee Mobility & Proprietary Information
Legally Spicy
I’m mexican.
I’m a chill
I’m cool.
I’m smart.
I’m feisty.
I’m dual licensed.
I love what I do.
I’m the whole enchilada.
Legally Spicy: Spicy Talk.
Legally Spicy is a legal blog that dives into the real, raw, and game-changing shifts happening in intellectual property and transactional law across the emerging tech landscape. What you see is what you get.
We’re entering the next era of tech, and its implications for humans are massive. The legal and ethical questions can’t be an afterthought—they need to be debated, explored, and understood if we’re going to build a future we actually want to live in. Technology can make things better, and I see my role as an attorney as helping shape that future thoughtfully and responsibly.
Every piece of legal insight I share is grounded in the belief that the law should evolve for the good.
From AI to blockchain to the coming waves of quantum disruption, we’re unpacking the future of humans, business, and the legal system as we know it.
Read and enjoy the spice…
How Frontier Technologies Found an Intellectual Property That Moves Just as Fast
I never expected I was going to work in a field that moves faster than me. Considering I can shower in less than 5...
Todo es risa y diversión.. Until Someone Steals Your Code
Throwback to my Big Law days. Two pharma companies were fighting like starving hyenas over a patent, an...
AI: The Promise of Human Evolution or the Peril of Big Tech Prey
Open-source is a beautiful concept born from the world of intellectual property. At its core, it embodies the idea...